“We can no longer continue to operate in this linear B2B / B2C world when it comes to business. People buy people and all relationships are human to human,” Sallee Poinsette-Nash.
Businesses invest a lot of money in brand building – they try to act like people, develop values, personalities and a purpose. Breaking news: You have the advantage - you are a person! You already have a tone of voice, stories and messages to share with the world. All you have to do is figure out how to make your 'human brand' and your audience come together to create the impact you're looking for in your life or in your career.
If you're thinking about building a meaningful and authentic personal brand, don't focus on the numbers – the number of Twitter followers, LinkedIn post likes, blog subscribers. They certainly have their place, but you won't find meaning in the metrics! Instead, focus on how you can deliver so much value in a niche that people will begin to associate your name with that industry, cause or topic; giving you the platform