It could be that nothing is showing up, which will make having an impact easier but in the meantime, having no online presence can be as unappealing to a prospective opportunity as having the highs and lows of your party days displayed for the entire world to see. Maybe someone shares your name and they’re all over your search results? Thanks to a few deed poll name changes, I’m the only ‘Sallee Poinsette-Nash‘ in the world (which is a story for another time!) and this makes increasing my online presence easier. However, I’ve worked with clients who have shared their names with Hollywood actors, drink drivers, porn stars and even murderers! When this is the case, cleaning up your online image may need some creative thinking and will take a little longer but if you consistently flood the internet with new content, you’ll get there.