I’m going straight in with the self-promotion hack here because there is an easy way! By crafting, building and growing an authentic personal brand, it will do a lot of the ‘selling’ for you.
A personal brand encompasses everything centred around you and your public image – on paper, on the internet, and in person. Loosely defined, it is a way of establishing and consistently reinforcing who you are and what you stand for in your life and in your career.
Personal branding isn’t about puffing up your ego, showing off or boasting, essentially, it’s your shop window – the thing that creates the pull; making people stop and take a closer look. A good window display will draw people in so imagine yourself as the owner of a shop called ‘YOU’ on a bustling street. Would you refrain from putting your wares on display in the shop window for fear that potential customers walking past might think you were showing off? Would you allocate your time to quietly working away in the stock room whilst leaving the window display empty in the hope that someone would come in to find out more? No, of course you wouldn’t!