For most companies, the concept of personal branding is one that has been left primarily to the employees and in our opinion, they're missing a trick! Strong executive brands help to grow businesses and the most effective company representatives are the people who work there. Imagine the impact and reach of a business full of personal branding experts, who are aligned with the company's values - the increased outreach, exposure, skill building and employee satisfaction alone, far outweigh any potential concerns.
We'll introduce and integrate the concept of corporate personal branding, assisting with the implementation and guiding people through every step of the process. Our services can be used individually or you can view them as a shopping list, choosing the ones that best meet your needs, to create bespoke personal brand programmes and experiences for the people who work in your organization.
01 // Personal Brand Blueprint & Strategy
These one-to-one brand DNA workshops define an individual's personal brand and expertise, as well as evaluating their style, social media knowledge and time challenges. Each executive receives a personalized strategy showing them how to deliver consistent and authentic value online, which we follow up with regular email updates and mentoring calls.
02 // Content Planning
Some of the most influential messaging comes directly from company executives, and when leveraging the power of the internet and social media, costs virtually nothing. We work with your teams to ensure that they maximize and amplify their message.
03 // Product Planning
This is where we transform thought leadership into products and marketing tools.
04 // Speaker Coaching
Speaker training has it's place in organizations as do detailed, dry presentations but that's not what we do... we work with executives and leaders to ensure that they deliver their message with impact and bring their humanness up on to the stage with them.
05 // Positioned for Press & PR
If there are individuals in your team who are ready to take brand awareness to the next level and get the industry talking, we know just the people!
06 // Personal Brand / Industry Influencer Accelerator*
We can work with individuals or teams on an ongoing basis, evolving their strategy, marketing tools and brand reach as they continue to grow. Coordinating with internal resources as well as outsourcing to our team of experts when appropriate.
*Due to the level of support on offer, we can only provide this exclusive service to a handful of clients; who alongside our brand expertise, benefit from having access to our full team of experts at different stages of their brand building accelerator programme.
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07 // Training Guides
If you're only investing in a few, why not extend the benefit to many? Those who go through a corporate personal branding programme will have a greater understanding of the benefits of building a brand, therefore creating experts within your organization. With the combination of these experts and bespoke, white-labelled, brand training guides that can be shared with the rest of the business, you'll ensure that no-one misses out.
08 // LinkedIn makeovers
We run groups workshops for up to 10 employees at a time, giving them a mini-brand DNA experience to help them tell their story. We'll then work with them to craft an aligned LinkedIn bio that makes them stand out from the other 5.6 million "successful" people on LinkedIn! We'll also bring one of our photographers along to give them an up to date headshot that captures their personality.
09 // Confidence Coaching
Sometimes the block is a little closer to home. We've probably all been there and we will never judge. What we will do is encourage people to try new things and surround themselves with awesome coaches and mentors. We've handpicked some of the best in the business and if this is where a person needs a helping help, we've got it covered!
10 // Image & Styling
Personality isn't the first thing people see so if someone in your organization feels like they're sending out the wrong image, whether it's in person or online, we'll make sure that they show up in style. From photography to makeovers and personal shopping, our team of stylists and image consultants love transforming first impressions.
These are our most used services, however, everyone is different and we're always happy to create bespoke packages that work for your organization
Getting people out of the office is the quickest way to bring humanness to the forefront so we design and deliver professional branding retreats and experiences all over the world, that align with your values and objectives. We'll combine wellbeing and brand building to create a unique experience, rather than yet another thing on a to-do list or a day in the boardroom with a flip chart. Our aim is not only to craft brands but to leave people feeling valued and privileged to work for an awesome company like yours.