BEING PROFESSIONAL DOESN'T MEAN THAT YOU CAN'T BE YOURSELF
'PROFESSIONAL' BRANDING AT WORK
Your brand defines how you are showing up for others and the more you show up individually, as a business owner, leader or as a representative of your company, the broader your reach and future opportunities for growth. Many businesses do not have 'unique' offerings and if they do, any advantage is often short-lived so rather than strive for 'unique', companies typically focus on how to differentiate themselves in areas that make their offering stand out. What most organisations don't typically do is look within, to the tens, hundreds or thousands of human beings working there, each of whom is unique. People are more than their job titles, they have things that matter to them and their collection of life experiences, character and stories differentiate each of them from every single one of the 8 billion+ people who live on our planet today. When companies harness and activate in-house influencers (and support them in both the process and confidence building), they create a brand proposition that is truly unique, an ever-evolving brand experience that builds irreplicable competitive and collaborative advantage. We work with organisations, and individuals within those companies, in the following ways:
People-Brand Consultancy
Sallee Poinsette-Nash, is one of the UK's leading people-brand experts. Drawing on 20+ years of commercial experience gained from CEO and COO roles, international work and advisory board positions to a high-profile, HNW client network. Sallee guides CEOs and leadership teams on how to leverage their people assets, increasing brand equity and differentiating in crowded, competitive markets
Career & Leadership Brand Programmes
Our awareness-driven programmes are designed to elevate expertise and strengthen positioning, supporting our clients to evolve their marketing approach, attract aligned commercial opportunities and bring the company brand to life. We aim to bring clarity, instill people-brand thinking and define strategies that position people in careers front-of-mind in their industry or area of expertise
Collaborations, Strategy Sessions & Events
Our curated series of interactive talks and strategy sessions centre around people-brand thinking and career confidence to increase awareness, self-esteem and strategic thinking for groups, teams and individuals. We also partner with organisations to collaborate on interactive learning experiences that develop, connect and advance people in their careers
People-Brand Mentoring Programmes
Our action-oriented people-brand mentoring programmes accelerate people in organisations who are working on their personal brand. One-to-one mentoring sessions provide the brand-storming, roadmap, and support for people to effectively raise their profile at any stage of their career.
