The future will be shaped by those we invest in today
We're grateful for our clients and the exciting work we do (if you are one of them, thank you!) but we're also conscious that there are incredible people out there who are changing lives for the better, but who may not have access to budgets, who don't take salaries and if they do, they're minimal. We have a social responsibility to leave the world and the people in it better than we found them and so our #payitforward initiative was created when we launched in 2018.
Every year we work with a number of organisations, free of charge. So far, we've delivered workshops, talks and events to schools, universities, mentoring programmes, charities, NGOs, and non-profits. We're particularly supportive of education, future leaders, and women-led initiatives, but we are open to everyone. We're incredibly proud of the positive impact we've made so far and if you know of an organisation that would benefit from being part of our #payitforward initiative, we'd love to know about it - please get in touch via the contact page. Our #PayItForward 2022 partners and focus areas include:
An award-winning global advocacy membership organisation supporting gender diversity across the media technology sector
In 2021, our founder Sallee Poinsette-Nash set herself a very public 12-month challenge to reach and encourage one million to stop underselling themselves in response to the knock-on effect the pandemic was having on people. Self-worth was disappearing with jobs, confidence was taking a hit after multiple unsuccessful interviews and mental health was being compromised by what seemed like an endless stream of fear-fuelled media coverage. We ran pro bono events, shared content and partnered with organisations to share this important message. The goal was positive impact (not profit) so we included #stopundersellingyourself as one of our #payitforward projects and all events, content and output were delivered free of charge. Here's how we got on...
#StopUndersellingYourself 2021 monthly highlights
JANUARY: We're off to a flying start, reaching almost 120K people in month one
Highlights: The Macmillan Dictionary contained the reference "Many women have a tendency to undersell themselves in job interviews", which lit a fire in our founder, Sallee! She took to social media, the phones, email and within 24 hours (on 28.01.2021) received confirmation that the Macmillan Dictionary will remove the reference asap.
Reach: 118,402 with 881,598 remaining
FEBRUARY: Feel the #stopundersellingyourself love!
Events: General Assembly and Warwick University / Warwick Law Society (Warwick Law Summit)
Highlights: General Assembly kindly offered to add the #stopundersellingyourself event to their [Press Play] platform with online sessions for the Edinburgh, London, Manchester and Paris Campus. Playback will remain available for people to watch and continue to help us reach the one million target.
Reach: 151,890 with 729,708 remaining
MARCH: We've got a spring in our step
Events: Startups Magazine, Rise Up and UnLtd
Highlights: International Women's Day was on 08 March 2021 and this year's theme is 'Choose to Challenge'. We #choose to challenge any woman who continues to undersell herself, her abilities, or her career. If you are one of those women: choose to challenge is a theme for a reason. Society, the world of work and life in general will throw up enough obstacles without you adding to it and getting in your own way. 2021 is not only the year to choose to challenge, but also the year to #stopundersellingyourself
Reach:63,969 with 665,739 remaining
APRIL: We're super egg-cited to be nearing the half a million mark!
Events: I Like Networking, Startups Magazine, Rise Up and UnLtd
Highlights: We ran a #stopundersellingyourself event for the fantastic and creative community over at I LIKE NETWORKING and 100 places were snapped up in record time so we'll be back by popular demand on Thursday 03 June to ensure that no-one misses out.
Reach:67,944 with 597,795 remaining
MAY: We made it past the halfway point :)
Events: Rise Up and UnLtd
Highlights: We are over halfway! What felt like an overwhelming goal in January, now feels do-able and it's a great feeling knowing that we're doing our bit to positively impact people's lives, careers and confidence.
Reach:115,508 with 482,287 remaining
JUNE: What a month!
Events: KTN, Women in Film & TV (WFTV) and I like Networking (back by popular demand!)
Highlights: This was a huge month with great results and a #StopUndersellingYourself even got a mention on The Self-Aware Entrepreneur Show, where Sallee chatted with Lee Chambers. Watch the playback here
Reach: 346,010 with 136,277 remaining
Do your little bit of good where you are because it's those little pieces of good put together that overwhelm the world
JULY & AUGUST: ...and pause!
Due to juggling this massive initiative on top of running the business, moving house and being an introvert, Sallee (our founder) will be pausing #stopundersellingyourself activity in July and August, before giving it a final push from September to December to reach that one million people goal!
It's summer, lockdowns are easing in the UK... enjoy some time out to recharge and reset. We'll be back in September, starting with a #StopUndersellingYourself event in collaboration with UnderPinned
136,277 to go
We've hit our one million target and we're still going!
September saw mentions from KTN and Innovate UK having a positive impact on the reach of this campaign
We delivered a #StopUnderSellingYourself event for the lovely freelancer community at UnderPinned
OCTOBER - DECEMBER
Even though we've hit the target, we'll be continuing with the initiative until the 31stDecember 2021
October: thanks to Found & Flourish, Enterprise Nation X TSB we've now reached 1,099,449
November: thanks to WFTV, Startups Magazine, Rise and others continuing to spread the word we've now reached: 1,317,724
Thank you to everyone who has been involved in getting us to this point. We're delighted to wrap up December 2021 with a... drumroll please...
Total #StopUndersellingYourself Reach of1,422,041
Get the Heads Up
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Brandable & Co. (collectively referred to as "we", “us” or "our" in this policy) respects your privacy and is committed to protecting your personal data. We are dedicated to being transparent about what data we collect about you and how we use it.
This policy aims to provide you with information about how we collect and process your data. This includes what personal data we collect, how we use your data, how we ensure your privacy is maintained and your legal rights relating to your personal data.
What personal data do we collect?
Personal data, or personal information, means any information about an individual from which that person can be identified.
We may collect the following information about you:
- Identity Data: title, first name, last name, age/date of birth and gender;
- Contact Data: your contact details, postal address including billing and delivery addresses, telephone numbers and email addresses;
- Financial data: your payment details - should you engage our services;
- Your web browsing activities on our website;
- Your communication and marketing preferences;
- Your interests, preferences, feedback and survey responses;
- Your correspondence and communication with us;
- Publicly available personal data including information shared on social media platforms such as Twitter, Instagram, LinkedIn and Facebook; and
- Your computer’s IP address.
We will not collect any sensitive data about you.
Our website is not intended for children and we do not knowingly collect data relating to children.
This list is not exhaustive and in specific instances, we may need to collect additional data for the purposes set out in this policy. Some of the above personal data is collected directly, i.e. volunteered by you when registering for information and other personal data is collected indirectly, i.e. when you are browsing our website.
How do we use your data?
We use your personal data for:
- Providing our services to you;
- Providing information to you that you request from us relating to our products or services;
- Internal record keeping;
- Improving and personalising our products and services;
- Promotional and Marketing purposes: with your agreement, to contact you via email, phone or mail about relevant promotional offers, products and events which we think may interest you;
- Developing new products and services;
- Client insight and market research purposes, which helps us to better understand your needs;
- Informing you of any changes to our website, services and products;
- Enabling us to manage all interactions with you; and
- Where we have a legal right or duty to disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
We use your personal data for electronic marketing purposes and providing updates on products and services which are of interest and relevant to you as an individual.
You have the right to opt out of receiving promotional communications at any time by:
1. Clicking the “unsubscribe” link at the bottom of emails
2. Contacting us directly via the contact details within this policy
If you visit our website, you may receive personalised advertisements for our products and services whilst using other websites. Any advertisements you will see will relate to products or services you have viewed whilst browsing our website on your computer or other devices, or which we believe are of interest to you.
We may process data about your use of our website and services ("usage data"). The usage data may include your IP address, location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing and pattern of your service use. This is used to allow us to process and analyse the use of our website.
Legal basis for using your data
We are required to set out the legal basis for our processing of your personal data.
We collect and use your personal data as it is necessary:
- to pursue our legitimate interests;
- for the purposes of complying with our duties and exercising our rights under a contract for the sale of services to a client;
- to comply with our legal obligations; or
- where you have consented to the use.
You have the right to withdraw your consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.
Our legitimate interests
The usual legal basis for processing your data is that it is necessary for our legitimate interests, which include:
- Selling and supplying products and services to clients;
- Promoting, marketing and advertising our products and services;
- Sending promotional communications which are relevant and tailored to clients;
- Understanding client behaviours, preferences and needs;
- Improving existing products and services and developing new products and services;
- Complying with legal and regulatory obligations;
- Preventing crime and fraud;
- Handling client contracts, queries, complaints and disputes (including refunds);
- Managing any claims made by clients (including legal).
Sharing data with Third Parties
Our service providers and suppliers
To make certain services available to you, we may need to share your personal data with some of our service partners. These include delivery and marketing service providers.
We only allow our service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Other third parties
Aside from our service providers, we will not disclose your personal data to any other third party, except for those set out below:
- Third party marketing partners such as Google or Facebook (to deliver advertising).
- We store your information on all or some of the following: Microsoft Office, Mailchimp, Strikingly, Squarespace, Dropbox, Clickup, Convertkit, Gmail and Google Drive.
- Government bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so.
We will never sell or rent your data to other organisations for marketing purposes.
To deliver products and services to you, it may be necessary for us to share your data outside of the European Economic Area (“EEA”). This will occur when service providers are located outside the EEA. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it.
How we protect your data
We are committed to keeping your personal data safe and secure. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. This includes limiting access to personal data to those who have a business need to know.
We will strive to protect your data in all means reasonably required by us to do so. However, no internet site can be 100% secure and so we cannot be held responsible for unauthorised or unintended access that is beyond our control.
We have appropriate measures in place to deal with any personal data breaches and will notify you and any applicable regulator of a breach where we are legally required to do so.
How you can help us protect your data
We will never ask you to confirm any bank account or credit card details via email, if you receive an email claiming to be from us asking you to do so, please ignore it and do not respond.
How long do we keep your data?
We will only retain your data for as long as necessary for the purpose we collected it for.
If you no longer wish for us to hold your information, you can contact us (see rights below). However, please note we have a legal requirement to keep some of your personal data even after you have asked us to delete it to ensure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud or enforce our contract with you.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Your rights in respect of your data
You have rights relating to your personal information, these are:
- To ask for a copy of the personal data that we hold about you and check that we are lawfully processing it (right to access);
- To request that we delete or remove personal data held on you, where we no longer have any legal reason to retain it (right of erasure). Note: we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request;
- To ask us to update and correct any incomplete or inaccurate personal data that we hold about you (right of rectification);
- To opt out of any marketing communications that we may send to you and to object to using/holding your personal data if we have no legitimate reasons to do so (right to object);
- To ask us to restrict processing of data, enables you to ask us to suspend the processing of your personal data (only in certain circumstances);
- To ask us to supply you or a third party with some of the personal data we hold about you in a machine-readable format (right to data portability/transfer);
- To withdraw consent at any time where we are relying on consent to process your personal data. If you withdraw your consent, we may not be able to provide services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the above rights, please contact us using the details below.
You will not have to pay a fee to exercise any of the rights above. We may need to request specific information from you to help us confirm your identity, this is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
We try to respond to all requests within one month. This may be longer if the request is complex, we will notify you if this is the case.
Exercising your rights
Email address: email@example.com
You have the right to lodge a complaint at any time with the Information Commissioner’s Office (ICO). You can find further information, including contact details at https://ico.org.uk.
This policy was last updated on 04/12/2020.
We may update this policy from time to time so please check this page occasionally to ensure you are happy with any changes to this policy.