Start sharpening up your personal brand by defining who you are today and exploring where you’d like to be in terms of the work you do. I regularly guide others through this process with ease but when it comes to doing this for myself, I’ve often found it incredibly challenging to clearly articulate who I am and what I do – probably because I’m too close to my own story.
1. Ask the others
Given that a personal brand lives in the minds of others, I decided to go straight to the source and ask the people who know me best so if you also find this process difficult, tapping into the minds of those around you might be a better place to start – There’s a free Brandable & Co. guide called Ask The Others which will guide you through the process if this is something you’re getting stuck on.
2. What matters to you?
Next, move your attention to the things that matter to you. Ask yourself questions like: “Why do I do what I do?” If what you do today doesn’t matter to you and is simply a way to pay the bills, shift your focus across to where you would like to be. If money, time and other barriers didn’t exist – What would you really like to be doing? Why does it matter to you? And is this something that you’d like to be known for?
3. Bring the enthusiasm
Some of you will be wondering why on earth people will care about what you have to say. The answer is simple… because you care about what you have to say! No-one else has accumulated your collection of life experiences, no-one has your unique perspective and you are the only person who sees the world in the way that you do. Enthusiasm, excitement, passion… they’re all contagious!
Dedicating some time to figuring this stuff out will give you foundations on which to build and when deciding which aspects of your story to tell.