Leaders are the real brand assets. Yet most companies still spend more on marketing campaigns than on amplifying the people who sell projects, who build new relationships and who bring the brand to life every day.
Top-tier professional services and consulting firms can be spending 100K+ a month on LinkedIn ads and paid engagement, pushing campaigns into feeds and annual spend into seven figures.
A firm's leaders are the ones building trust, shaping reputation and influencing how others see the business.
Leaders who use LinkedIn and other channels every day are the core brand investment. They create trust, credibility and influence in ways no campaign can.
The smarter approach is to take some of that marketing spend, combine it with some L&D budget and invest it in showing leaders how to do it well: how to show up, how to be consistent, how to use visibility with intent.
Investing in their leadership brand strategy, positioning and reach is not a ‘nice to have’, it's where the long-term value lies.
If your organisation isn't amplifying your people, you’re leaving brand equity on the table.
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